Tracking-industry body IAB Europe told that it has infringed the GDPR, and its “consent” pop-ups used by Google and other tech firms are unlawful.

Google and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal. Update: final decision published on 2 February 2022. See note. 5 November 2021. We have won. The online advertising industry and its …